John Vassilaroswe feel that we have a responsibility to keep up quality, authenticity, and service.
John VassilarosWe want our customers to care about quality. And the thing about New York, is New Yorkers know quality.
John VassilarosA good cup of New York City coffee first has to be delicious, it has to be flavorful, it has to be fresh, and it has to have the consistency that it had yesterday.
John VassilarosThey’ve been loyal to us and we try to be as loyal as we can to them, to give them the same consistency year after year after year.